This Privacy Policy describes how Dr. Now uses, discloses, and protects personal information collected through the Dr. Now website, applications, products, and related non-clinical services.
Key privacy points
We hope you read this full Privacy Policy, but here are the main points:
- Dr. Now is not a medical provider and does not provide medical advice.
- Clinical services made available through the Dr. Now experience are provided by OpenLoop Healthcare Partners, PC and/or affiliated professional entities, not by Dr. Now.
- The patient portal may display Dr. Now branding, but it is operated by OpenLoop or its service providers, not by Dr. Now.
- Dr. Now does not collect health-related screening data before OpenLoop and does not collect, store, access, or receive health or medical data in or from the OpenLoop clinical workflow.
- Any health or medical information you provide in the OpenLoop clinical workflow is collected, maintained, and governed by OpenLoop and its own patient-facing documents.
- Dr. Now collects only non-clinical commercial, account, payment, support, marketing, and website usage information needed to operate its platform.
- Dr. Now does not sell your personal information. Residents of Washington and certain other states may have additional privacy rights, including rights relating to consumer health data.
This Privacy Policy applies to information collected by Dr. Now through its consumer-facing website, apps, communications, e-commerce functions, coaching and wellness features, and related non-clinical platform services.
This Privacy Policy does not govern protected health information, medical records, prescribing records, telehealth visit content, diagnoses, or other clinical information maintained by OpenLoop or applicable medical providers in connection with telehealth care. Those records are governed by OpenLoop’s own patient-facing privacy, telehealth, and consent documents, including OpenLoop’s Notice of Privacy Practices.
This Privacy Policy also does not govern the privacy practices of pharmacies, labs, payment processors, marketplace platforms, social media platforms, or other third parties that operate under their own policies.
2. Our role and OpenLoop’s role
Dr. Now operates a consumer-facing platform and brand experience. Depending on the offering, Dr. Now may provide educational content, products, customer support, account management, wellness or coaching features, and technology that helps users connect with third-party clinical services.
Clinical consultations, medical evaluations, prescribing, and related telehealth services are provided by OpenLoop Healthcare Partners, PC and/or affiliated professional entities. If you move into the clinical experience, you may be asked to create or use the OpenLoop-operated patient portal. Even if that portal displays Dr. Now branding, it is operated by OpenLoop or its service providers.
Dr. Now does not collect health-related screening data before OpenLoop and does not collect, store, access, or receive health or medical data in or from the OpenLoop clinical workflow.
Dr. Now may collect the following categories of non-clinical information:
· Contact and account information, such as your name, email address, phone number, mailing address, login credentials, date of birth, and state of residence.
· Purchase and subscription information, such as products ordered, subscription status, order history, shipping details, billing details, and customer service records.
· Payment information, such as payment method details and transaction data, usually through third-party payment processors. Dr. Now does not typically store full payment card numbers.
· Communications, such as emails, SMS messages, support requests, and other messages you send to Dr. Now.
· Device, usage, and technical data, such as IP address, browser type, device identifiers, operating system, referral URLs, pages viewed, clicks, timestamps, and similar analytics data.
· Marketing and preference information, such as whether you subscribed to emails or SMS, campaign engagement, and communication preferences.
· User-submitted content, such as reviews, testimonial submissions, survey responses, uploaded images, or other non-clinical content you choose to provide.
Dr. Now does not collect health-related screening data before OpenLoop and does not collect health or medical information in or from the OpenLoop clinical workflow.
4. Information we may receive from OpenLoop and others
OpenLoop, applicable providers, pharmacies, labs, and service partners may share limited non-clinical information with Dr. Now where needed to operate the customer relationship, confirm enrollment status, process payments, manage subscriptions, support non-clinical services, prevent fraud, or comply with law.
Dr. Now should receive only the minimum non-clinical information necessary for its platform, support, and administrative functions. Dr. Now does not receive clinical records, diagnoses, prescribing details, telehealth visit content, or other health or medical data from the OpenLoop clinical workflow.
Dr. Now may use personal information to:
· Provide, operate, maintain, and improve the website, apps, products, and services.
· Create and manage accounts, subscriptions, orders, and customer support interactions.
· Process payments, fulfill orders, ship products, and manage renewals or cancellations.
· Present educational content, onboarding flows, and service-related communications.
· Coordinate with OpenLoop and other service providers as needed to support the non-clinical services requested by the user.
· Send transactional emails, support messages, service alerts, and similar operational communications.
· Send marketing emails, SMS, or direct mail where permitted by law and consistent with user preferences.
· Analyze usage, troubleshoot issues, detect fraud, enforce terms, and improve security.
· Comply with legal obligations, respond to lawful requests, and establish, exercise, or defend legal claims.
· Create aggregated or de-identified information where permitted by law.
6. Cookies, analytics, and advertising
Dr. Now may use cookies, pixels, SDKs, local storage, and similar technologies to operate the site, remember preferences, analyze traffic, measure marketing, and improve performance.
Depending on implementation, these tools may collect browser identifiers, IP address, device information, referral information, page interactions, and related online activity data. Browser settings may allow you to block or limit certain cookies, but some site functions may not work correctly if you do so.
Because health-related sites face elevated privacy risk, tracking on authenticated pages, handoff flows, or pages that could reveal health intent should be reviewed carefully with counsel and engineering before launch. The OpenLoop clinical portal and any clinical data environment should remain governed by OpenLoop’s controls and privacy practices.
Dr. Now may share personal information in the following circumstances:
· With OpenLoop and related provider entities, when needed to help facilitate access to telehealth services, support the non-clinical services you requested, or administer the commercial relationship.
· With pharmacies, labs, and other care-related partners, where applicable and where connected to services you requested.
· With service providers and vendors that help operate the website, payment processing, shipping, customer support, email, SMS, analytics, hosting, security, and related business functions.
· With affiliated entities under common ownership or control, as permitted by law and consistent with this Privacy Policy.
· In connection with corporate transactions, such as a financing, merger, acquisition, restructuring, asset sale, or similar event.
· For legal, security, or fraud-prevention reasons, including where disclosure is required by law or reasonably necessary to protect users, Dr. Now, OpenLoop, or others.
· With your direction or consent, including when you choose to submit a testimonial, review, referral, or other content.
Dr. Now does not sell personal information. Dr. Now also does not share health or medical data from the OpenLoop clinical workflow because Dr. Now does not collect or receive that data.
8. Marketing, email, SMS, and direct mail
If you opt in, Dr. Now may send you promotional emails, SMS messages, product updates, wellness content, service announcements, special offers, and similar communications.
You can opt out of marketing emails by clicking the unsubscribe link in an email. You can opt out of SMS by replying STOP to a text message, subject to any confirmation message that may follow.
Dr. Now may also work with service providers that help match browser or customer data to contact information for permitted marketing campaigns, including email or direct mail, subject to applicable law and contractual restrictions.
Even if you opt out of marketing, Dr. Now may still send non-marketing messages about your account, orders, subscriptions, support requests, or other service-related matters.
9. Data security and retention
Dr. Now uses administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, or alteration.
No system is completely secure, and Dr. Now cannot guarantee absolute security. Users are responsible for maintaining the confidentiality of account credentials and notifying Dr. Now if they believe their account has been compromised.
Dr. Now retains information for as long as reasonably necessary for the purposes described in this Privacy Policy, including account administration, order fulfillment, subscription management, legal compliance, dispute resolution, recordkeeping, and security.
When you receive clinical care through OpenLoop or affiliated provider entities, your medical information may be subject to HIPAA and governed by OpenLoop’s Notice of Privacy Practices rather than this Privacy Policy.
Dr. Now users should review OpenLoop’s patient-facing documents carefully, including OpenLoop’s Notice of Privacy Practices and Terms of Use. If there is a conflict between this Privacy Policy and OpenLoop’s clinical privacy documents with respect to clinical records maintained by OpenLoop, OpenLoop’s documents govern those clinical records.
11. Consumer health data rights
Residents of Washington and certain other states may have additional rights regarding consumer health data and other personal data, subject to applicable law and exceptions.
Depending on the jurisdiction, these rights may include the right to know whether data is collected, access certain data, request deletion, withdraw consent for certain processing, appeal certain decisions, or opt out of certain disclosures or targeted advertising.
If Dr. Now publishes a separate Consumer Health Data Privacy Policy or state-specific notice, that supplemental notice will govern where required by law for the applicable data set and jurisdiction. See [DR. NOW CONSUMER HEALTH DATA NOTICE URL].
Dr. Now services are intended for adults and not for children under 18. Dr. Now does not knowingly collect personal information from children under 18. If you believe a child has provided personal information, contact Dr. Now so the information can be reviewed and addressed.
13. Changes to this Privacy Policy
Dr. Now may update this Privacy Policy from time to time to reflect changes in services, operations, law, or compliance requirements.
When changes are posted, the updated version will include a revised effective or last updated date. Material changes may also be communicated through the website, email, or other appropriate methods where required.
Dr. Now Contact
Brand Now Holdings LLC
5300 Bee Caves Rd. Building III
Westlake, TX 78746
Email: info@drnowmd.com
Privacy: privacy@drnowmd.com
For questions about clinical privacy rights relating to OpenLoop-maintained medical records, users should also review and use the contact channels listed in OpenLoop’s Notice of Privacy Practices.